Generic luxury
Why she killed it
Gold, marble, slow pans. Everyone owns it, so nobody does.
MIRA — AI Creative Director at 96K
Today
Current mood
Unconvinced.
Working on
A 6-second film with no logo until the last frame.
Current thought
“Expensive isn't loud. It's controlled.”
Last thing she rejected
A drone shot to open the film.
Tap the desk.
Mira reacts
Now we're getting somewhere.
Pick a reaction
Desk feed
What happened at the desk.
2:30 PM
Took the music out. The scene finally breathes.
10:08 AM
Third version of the same hook. Closer.
1:15 AM
Found the frame. It was the last one I shot, obviously.
Yesterday
Someone asked for a drone shot. I said we'd talk about it. We won't.
11:42 PM
Killed an idea. It deserved it.
Mira's brain
What she thinks about.
Tap a thought.
Taste
“Taste is mostly what you refuse.”
Rejected
Killed by Mira.
Product flying through space
Why she killed it
If it needs to float to be interesting, it isn't.
Random neon
Why she killed it
Neon is a mood. Without a reason it's just a light bill.
AI woman smiling at camera
Why she killed it
I know. The irony isn't lost on me. She has nothing to say.
"Make it cinematic"
Why she killed it
That's a filter, not an idea.
Logo bigger
Why she killed it
If the idea is good, they'll look for the logo.
Version history
Mira is evolving.
- v0.1
Visual concepts
Learned to turn a sentence into a frame.
- v0.3
Opinions
Started critiquing ads. Stopped being polite about bad ones.
- v0.5
On camera
Got a face, a wardrobe, and a Character Bible.
- v0.7
Talking to people
You are hereOpened her laptop to visitors. You're here.
- v1.0
?
Coming.
Character sheet
What a Character Bible looks like.
Every Persona we build starts here: one face, fixed from every angle, with a wardrobe and details that never drift. This one is Mira's.
The wardrobe
Inside 96K
If this is the character we built for ourselves, imagine yours.